The digital age of advertising and marketing has leveled the playing field for a local business. A business established and rooted in your market for over 35 years can lose online search results placement to a business established a matter of months ago.
In today’s marketing world your advertising mix can be defined in two distinct areas.
1. The actions and investment you make to be found online.
2. The actions and investment you make to be sought after.
Being found online, delivering a strong online experience, and strong search result placement are key areas of focus every business needs to make today. Where radio advertising works in today’s digital marketing and advertising world is having you sought after.
Radio allows you to reach your potential customers before they need you, and establish your brand. As a result of effective and consistent radio advertising your customers will search directly for you (a branded search).